Transparency for political advertising

Label political ads properly. Without the legal jungle.

Since 10 October 2025, every political ad under Regulation (EU) 2024/900 must carry a label and have a transparency notice. You enter your details once. The tool turns them into the finished label, the public notice and the QR code for your poster and ad.

Create an ad now How it works

No account needed
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No tracking

One form instead of legal textAll mandatory information under the Regulation in one form. Fields that are only needed in certain cases expand when required.
Ready for poster and adThe label with QR code in four image variants, plus the QR code on its own at 2000 × 2000 pixels.
Public notice includedA dedicated page with a permanent link and short link, plus a machine-readable version. Everything also arrives by email.

Create a new ad

Which problem does this page solve?

Since 10 October 2025, every political ad under Regulation (EU) 2024/900 (TTPA) must carry a label and have a transparency notice: who the sponsor is, who pays, how much, where the money comes from and whether targeting was used. If information is missing, the ad may not be published. This page asks for exactly this information once and uses it to create the label and the transparency notice, without anyone having to look up the legal provisions.

How to test it

Enter your details in the cards below. Fields that are only needed in certain cases expand when required.
Click “Generate notice”. You get a dedicated page with the transparency notice, a QR code and ready-made label images for posters (four variants). Everything also arrives by email.

Free trial: You can test sponsio free of charge for 30 days. Please still enter your real details. Submitting creates a publicly accessible page with the transparency notice, and the details are stored.

Company
This field is for validation purposes and should be left unchanged.
Sponsor / commissioning party
Who commissions the advertisement (Art. 12(1), points (a) and (b)).
Name of the party / organisation*
Legal name, if different
Sponsor's email address*
Registration number (if any)
e.g. registration as a party or as an interest representative.
Postal address*
Street and house number Postcode Town / city Country
The place of establishment differs from the postal address
- The place of establishment differs from the postal address
Place of establishment*
Street and house number Postcode Town / city Country
Contact person
Person responsible under German press law (V.i.S.d.P.): name and address*
Responsible within the meaning of press law. This information appears on posters and advertisements. It derives from German law, not from the EU Regulation.
The sponsor is ultimately controlled by another entity
- The sponsor is ultimately controlled by another entity
Only tick if another entity exercises decisive influence on the composition, voting or decisions of the organs of the sponsor.
Entity ultimately controlling the sponsor: name*
Entity ultimately controlling the sponsor: email address*
Entity ultimately controlling the sponsor: postal address*
Street and house number Postcode Town / city Country
The place of establishment of the entity ultimately controlling the sponsor differs from its postal address
- The place of establishment of the entity ultimately controlling the sponsor differs from its postal address
Entity ultimately controlling the sponsor: place of establishment*
Street and house number Postcode Town / city Country
The advertisement is paid for by someone other than the sponsor or the entity ultimately controlling the sponsor
- The advertisement is paid for by someone other than the sponsor or the entity ultimately controlling the sponsor
Only tick if the paying person or entity is neither the sponsor nor the controlling entity.
Entity paying for the political advertisement: name*
Entity paying for the political advertisement: email address*
Entity paying for the political advertisement: postal address*
Street and house number Postcode Town / city Country
The place of establishment of the entity paying for the political advertisement differs from its postal address
- The place of establishment of the entity paying for the political advertisement differs from its postal address
Entity paying for the political advertisement: place of establishment*
Street and house number Postcode Town / city Country
Connection to an election or referendum
Only complete if there is a clear and substantial link (Art. 12(1), points (g) and (h)).
Is the advertisement linked to an election, a referendum or a legislative process?*
Title of the election or referendum*
Date of the election or referendum*
Further elections or referendums
Only if the advertisement is linked to several elections or referendums: one per line, with title and date.
Name of the initiative*
The name may be shortened (Annex II, point 3, note 9).
Level*
Member State*
Official information about the modalities for participation in the election linked to the political advertisement*
Link(s) to the website with the official information; for several links, one per line (Art. 12(1), point (h)).
Sponsor's declaration under Art. 5(2) (applies in the last three months preceding the election or referendum): The sponsor is a) a citizen of the Union, or b) a third-country national permanently residing in the Union and having a right to vote in that election or referendum in accordance with the national law of the Member State of residence, or c) a legal person established in the Union which is not ultimately owned or controlled by a third-country national (with the exception of those referred to in b) or by a legal person established in a third country.*
- Yes
- No
Important: In the last three months preceding an election or referendum, political advertising services pertaining to it may only be provided to sponsors who meet this requirement (Art. 5(2)). Please have this legally reviewed before the advertisement is placed.
Funding
Amounts and source of funds (Art. 12(1), points (d) to (f)).
Total amount for this advertisement*
Please enter a number greater than or equal to 0.
All amounts invoiced or budgeted by providers of political advertising services (including the publisher) for this advertisement, plus the monetary value of benefits in kind received.
Currency*
The advertisement is part of a political advertising campaign
- The advertisement is part of a political advertising campaign
Total amount for the campaign*
Please enter a number greater than or equal to 0.
All amounts received by the providers of political advertising services for the series of linked political advertisements that includes this advertisement, including, where applicable, the monetary value of benefits in kind for the campaign.
Source of funds: type of source*
- Public
- Private
Multiple selections possible.
Source of funds: origin*
- Inside the EU
- Outside the EU
Multiple selections possible.
Type of amount*
- Invoiced
- Budgeted (estimate)
VAT*
- Including VAT
- Excluding VAT
Benefits in kind (not cash payments) were also received in exchange
- Benefits in kind (not cash payments) were also received in exchange
Valuation method for benefits in kind*
How was the monetary value of the benefits in kind (for the advertisement and, where applicable, the campaign) determined? You may provide links to existing standards.
Methodology used for the calculation of the aggregated amounts*
Briefly describe how the amounts received by each service provider were identified and aggregated.
Targeting
Information under Art. 12(1), point (l), and Articles 18 and 19 is only required if personal data were used for targeting.
Were targeting techniques or ad-delivery techniques used on the basis of personal data?
- Yes
Confirmation under Art. 18(1): a) the controller collected the personal data from the data subject, b) the data subject has provided explicit consent within the meaning of the GDPR to the processing of personal data separately for the purpose of political advertising, and c) the techniques used do not involve profiling using special categories of personal data (Art. 9(1) GDPR)*
- Confirmation under Art. 18(1): a) the controller collected the personal data from the data subject, b) the data subject has provided explicit consent within the meaning of the GDPR to the processing of personal data separately for the purpose of political advertising, and c) the techniques used do not involve profiling using special categories of personal data (Art. 9(1) GDPR)
Analytical techniques used*
Short description.
Specific groups of recipients targeted and parameters*
List of the groups, including the parameters used to determine the recipients.
Categories of personal data used*
List of the categories of personal data used for targeting.
Targeting goals, mechanisms and logic*
Including the inclusion and exclusion parameters and the reasons for choosing those parameters.
Use of artificial intelligence systems*
Short description. If no AI was used, please enter ‘none’.
Number of views of the advertisement
Please enter a number greater than or equal to 0.
Where technically feasible.
Number of engagements (clicks, likes, comments)
Please enter a number greater than or equal to 0.
Where technically feasible.
Link to the internal policy on the use of targeting*

Publicly available policy (Art. 19(1), point (a)).
Other relevant information
The sponsor is also the controller within the meaning of the GDPR
- The sponsor is also the controller within the meaning of the GDPR
Controller: name*
Controller: email address*
Controller: postal address*
Street and house number Postcode Town / city Country
Link to the interface for withdrawing consent*

Easy, user-friendly way to withdraw consent for political advertising.
Link to the interface for exercising data protection rights*

Rights under Regulation (EU) 2016/679, including amending personal data.
Link to the data protection information*
Advertisement, channel & period
Name and publication period (Art. 12(1), point (c)).
Advertisement / activity*
Name by which the advertisement can be clearly identified.
Channel*
- Online
- Offline
- Both
Language of the advertisement*
The transparency notice must be written in the language of the advertisement.
Note: The transparency notice must be written in the language of the advertisement (Art. 12(3)). On this English version of the site the form generates it in English; the German version generates it in German. For any other language, please provide the translation yourself.
From*

First day of publication.
To*

Last day of publication.
Permanent web address (URL) of the advertisement

If available. The European repository records the permanent URL of the advertisement (Implementing Regulation (EU) 2026/818).
Link to the European Repository for online political advertisements

Only for online political advertisements, once the repository has been set up (Art. 12(1), point (i)). Online advertisements must be made available in the repository no later than 72 hours after first publication (Art. 13(4)); you can add the link afterwards.
Ad creative
Ad creative
Accepted file types: jpg, jpeg, png, gif, webp, Max. file size: 10 MB.
Notification & confirmation
Mechanism for notifying non-compliant advertisements (Art. 12(1), point (j), and Art. 15), previous suspension or discontinuation (point (k)) and confirmation of the information (Art. 7(3)).
How can possibly non-compliant political advertisements be notified?*
The mechanism must be free of charge, user-friendly and easy to access (Art. 15).
A previous publication of this advertisement or of an earlier version of it has been suspended or discontinued due to an infringement of Regulation (EU) 2024/900
- A previous publication of this advertisement or of an earlier version of it has been suspended or discontinued due to an infringement of Regulation (EU) 2024/900
Email address for link and QR code*

We will send the link to the transparency notice and the QR code to this address.
I confirm that the information is complete and accurate and will be kept up to date (Art. 7(3) and Art. 12(2) and (3) of Regulation (EU) 2024/900)*
- I confirm that the information is complete and accurate and will be kept up to date (Art. 7(3) and Art. 12(2) and (3) of Regulation (EU) 2024/900)

Preview of the label

This is how the label appears below your ad creative. The text fills in as you complete the form. You get the finished images with a real QR code after “Generate notice”.

Your ad creative appears here as soon as you upload it

POLITICAL ADVERTISEMENT

Sponsor: Name, address and email of the sponsor

More information at the QR code shown or at sponsio.eu/t/…

Legal obligation

Since 10 October 2025, political ads under Regulation (EU) 2024/900 must be labelled and carry information on the sponsor, costs and targeting. The transparency notice must be kept for 7 years, and online ads are additionally placed in the European repository.

Label political ads properly. Without the legal jungle.

Create a new ad

Which problem does this page solve?

How to test it

Sponsor / commissioning party

Connection to an election or referendum

Funding

Targeting

Advertisement, channel & period

Ad creative

Notification & confirmation

Legal obligation